Bread and Butter Pickleball: Family-Owned, Fun-First
From Space Launches to Bigfoot Suits— Keeping Pickleball Wonderfully Weird
Bread and Butter Pickleball was founded in 2022 by Doug Sapusek with a simple mission: to bring more joy, creativity, and connection to the world of pickleball. Today, he runs the company alongside his two adult children, Devin and Aurora, forming a small but passionate family team.
From the beginning, BNB has focused on building something different: gear that performs at a professional level, but doesn’t take itself too seriously. Our lineup of paddles includes standouts like The Filth, The Shogun, The Invader, and The Wild Thang, each one designed to reflect the playful spirit we love about the game.
We’re also known for doing things a little differently when it comes to marketing. We’ve launched paddles into space (yes, really), suited up in Bigfoot costumes, and leaned into themed photo shoots that celebrate the weird and wonderful world of pickleball. If it makes people laugh, smile, or say “what on earth are they doing?” we’re probably doing it.
At our core, we’re about people. We believe pickleball is more than a sport; it’s a way to connect, to laugh, to move, and to belong. That’s why we’re so committed to cultivating a positive, welcoming customer experience and a brand that makes players of all levels feel seen and celebrated.
Bread and Butter is a small operation with a big heart. We’re proud to be part of this incredible community and to grow alongside it— one paddle and one ridiculous marketing campaign at a time.
